Meet Your hosts

Independent Retail Experts, Bob and Susan Negen

Bob and Susan have a combined forty years of retail store experience – Bob as the owner of the Mackinaw Kite Co., a chain of kite and toy stores, and Susan as an executive at retail giants Bloomingdale’s, Macy’s, and Lord & Taylor. In 1999 they founded WhizBang! Retail Training and for the last 27 years they have been helping indie retailers run super-successful stores.

In those 27 years, Bob and Susan have worked with hundreds of thousands of retailers, presented at trade shows and conferences all over North America, created numerous courses for retail owners, managers, and employees, and written a best-selling book on retail marketing.

Together they have a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience!