How to drive insane repeat transactions and digital sales with text message marketing

Nick McHenry, OneShop

You will learn how to effectively target your customers and send them personalized text messaging to drive 2 - 3X more frequent customer visits and keep them coming back for more!

About Nick McHenry

Nick McHenry is a fashion and retail industry veteran that spent nearly 10 years growing wholesale businesses for luxury brands such as Giorgio Armani and Philipp Plein before starting OneShop. After spending thousands of hours on retail store floors around the world, Nick saw an opportunity to create amazing customer experiences digitally by driving personalized communication and bringing the in store experience to customers no matter where they are. With this, OneShop now helps hundreds of stores engage their customers via text and other channels to drive repeat purchases.

Re-Imaging your Sales floor for the Next Golden Age of Retail

Anne Cecil, ONO Made In The 191

Your sales floor must accommodate so much more than product to meet today’s custom customer expectations. In this session we will discuss the functions your retail store must integrate on the sales floor to provide an engaging, pleasant, and successful shopping experience for the customer, while delivering sales and margins that provide a profit for you.

About Anne Cecil

With 40 years of experience as an artisan, maker, seller AND a 30+ year professional career in merchandising, Anne Cecil of ONO Made in the 191 is uniquely positioned to ASSESS your product and sales spaces, then PROVIDE the knowledge, training and tools for you to create a roadmap to success. Anne will TEACH you how to orchestrate your merchandising to present an engaging customer experience & turn your investment into profit!

What Will it Take To Win In 2022?

Paul Erickson, Management One

Despite the turbulence, 2021 was a good year for most retailers. But how should you approach 2022 to win? Inflation is driving up the cost of purchases, including freight. Supply chain issues are improving but not completely resolved. Employees are demanding higher pay. The outlook for consumer demand could change as excess savings dissipate and government stimulus fades. And the bar for competing digitally continues to get higher. Paul Erickson, with Management One, will outline key strategies that will help you succeed in a changing environment.

About Paul Erickson

Paul Erickson presently serves as Director of Retail Education with Management One Inc. Based out of Minneapolis, Minnesota he has served retail clients throughout the United States, Canada, Latin America and the Caribbean.

Widely recognized for his talents as a retail educator, Paul has conducted seminars and workshops to retail trade shows and conferences throughout North America, Europe and Asia. He has been featured in Fortune Magazine, Women’s Wear Daily, MR Magazine and on the CBS Evening News.

Mr. Erickson received a BS in Marketing from the University of Wisconsin and has completed a number of graduate level courses in Data Analysis and Statistical Theory and Probability.

What Will it Take To Win In 2022?

Dane Cohen, Management One

About Dane Cohen

Dane brings more than a decade of experience in the fashion, wholesale, and retail industry to the Management One team. Independent retail is in his blood as he formerly led the retail division of the family-owned chain of speciality department stores, Lester’s. Prior to that he oversaw the global sales relaunch for the men’s collection of Helmut Lang, working with retailers to build distribution channels and growth strategy. Getting his start in the industry at PROJECT Global Tradeshow, he built relationships across the menswear industry and launched the inaugural season of The Tents. Passionate about the new future of retail, Dane is excited to work with retailers and strategic partners to grow the Management One network and help strengthen independent and family-owned retail businesses. As the Business Development Manager, his diverse background in leading sales and retail teams, brand marketing, events, and merchandising provides him a unique and informed perspective for our clients. Dane lives in Manhattan and when not working you can usually find him focusing on fitness, cooking, jamming to new music on Spotify, or shopping... of course.

#Droolworthy Branding and How It Grows Your Retail Biz.

Kaila Piepkow, Dox Design

Join Kaila Piepkow, Owner, Founder & Creative Director of Dox Design, for a lesson in what they’ve coined as “drool-worthy” branding. Kaila will cover the key components that compile your visual brand, and how your brand can stand out in the sea of competitors in your space. You’ll walk away with a foundational understanding of:

The importance of honing in on your target audience, and building your niche
How to create & identify your brand tone
How to create a strategic visual brand that communicates your brand tone to your audience
The must-know info on color palettes, fonts, brand patterns, icons, and your overarching visual brand
How a #droolworthy brand will help you convert followers into paying customers
And much more!

About Kaila Piepkow

Kaila Piepkow is the Owner/Founder of Dox Design, a remote design firm & creative studio dedicated to helping business owners grow through #droolworthy design that connects with their customers... Besides being obsessed with all things dogs (she has 3 Dacschunds!) and design, she is the MOST passionate about supporting ambitious business owners in their branding journey.

After taking her first few years out of college in the traditional agency route working for big brands like Target, Apple, and Herman Miller she (like most entrepreneurs) felt restless... like her cup wasn't being filled to the top. She had a vision, something big, bold, and most importantly, drool-worthy. And so, Dox Design was born!

Today, Kaila is proud to lead a fearless team of talented creatives on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways.

Together, Dox Design works together seamlessly to create #droolworthy brands and design for people just like you: the doers, the dreamers, and the brand-obsessed.

The New Retail: How Retailers Are Using eCommerce to Increase Sales and Serve Their Customers

Josh Orr, Streamline Retail

Brick and mortar retailers have a unique advantage over online-only retailers but most of us don't use it (or even know what it is). What if we could tap into that advantage and find unique ways to serve our customers everywhere, just like we do in-store; all while increasing our in-store sales?

Key Points:

The New Retail Mindset - Going from a store to a brand
Your brick and mortar advantage
6 Steps to the Perfect Online Purchase (A new iteration with what's working now)
Using eCommerce to increase sales everywhere.

My hope is that you'll leave inspired to take your online sales to the next level and with clear action steps to get started.

About Josh Orr

Josh Orr is the founder of Streamline Retail and host of the Retail Initiative Podcast, is one of the leading voices in eCommerce today. He specializes in helping retailers serve their customers through multiple channels, whether it is in-store or online. With his team, he has helped dozens of retailers gain traction in their online sales through customer-centric design and ecommerce marketing strategy. Apart from his company's eCommerce services, you may have seen him on stages at markets and retail events around the US or have taken part in his digital classes or in-person events related to eCommerce marketing.

Apart from his work at Streamline Retail, he lives in Houston with his wife, Christin, and three kids, Ryan (6) and Emily (4), and Ben (1). He also plays guitar, listens to the same music he did in high school, but these days only gets to hear the Frozen soundtrack.

Reels Mean Deals: The Power of TikTok and Instagram Reels and How Retailers Are Cashing In

Maddie Goode, Crystal Media

Are you leaving money on the table by not using Instagram Reels or TikTok to sell to your customers? Short form content has taken social media by storm, so gear up and get in the game! This session will simplify understanding of these platforms, share the posts that will engage (and sell!) the most, show the tricks to save you time, and spell out why retailers need to leverage this content format NOW! Get ready to stand out and cash in. Walk away with:

The strongest, action-worthy posts that’ll translate to dollars
The magic number... How often to actually post to get more Reach than you thought possible
The most compelling ways to promote and get the right eyeballs on your TikToks and IG Reels
The Hashtag know-how that'll get you noticed
Powerful everyday examples of how retailers are seeing success, both locally and online

Learn how to integrate short form content with your overall strategy and why you don’t want to wait another day to leverage it! Get ready to stand out and cash in.

About Maddie Goode

As a Pittsburgh native (and Steelers die-hard), Maddie fulfilled a lifelong dream of moving out west to San Diego where she joined the Crystal Media team in 2019. Her Marketing and Supply Chain Management degree from the University of Pittsburgh, social media management background and flair for creativity made her a perfect fit for the Ads Management team.

A revered Facebook and Instagram Ads Manager by her many clients, don’t let Maddie’s easy-going nature fool you. Partnered with her thorough, detail-oriented approach, Maddie has achieved notable successes for her Ads clients, including a 68.7% increase in YTD sales (from when the client first started working with her) and multiple 10+x return on ad spend from custom Conversion campaigns.

Maddie combines her interest in championing small businesses with her passion for educating and entertaining from the stage, as well. From presenting at Crystal Media events to being spotlighted at regional and national levels (i.e. Travel Goods Show 2020, Nationwide Jewellers 2021, Great Lakes Floral Association 2022), Maddie has trained and left her helpful impression on hundreds of retailers to date.

Learn more at www.crystalmediaco.com

Bob Speaking at the 2023 Retail Success Summit

The World’s Most Comprehensive Educational Conference For Independent Retailers, 18 Years & Counting…

The 2025 Retail Success Summit Is Going VIRTUAL!

May 19 thru 21, 2025

Join hundreds of your fellow store owners and managers for a three-day, world-class event filled with inspiring, exciting, and valuable ideas created specifically for independent retailers – the Retail Success Summit 2025!

What is the Indie Influence? It’s the power your business has in your local community and in your industry. It’s the way you serve your customers and the way you develop your team. It’s your leadership and your vision. It’s what makes you so special!

The Indie Influence creates outsized impact. You may have a “small business” but the benefit you create in the world is HUGE. Your store makes a positive difference in so many different lives.

If you are ready to expand your influence, intensify your impact, and increase your success, register for the Retail Success Summit and get ready to…

Get Tickets Now!

Susan Negen with Retail Success Summit Guest

“It’s an absolute game changer. I can see a huge shift in my business journey (for the better!) after attending my first Summit. I even met my retail-bestie at the Summit and we talk and support each other several times a week. I couldn’t imagine life without her, and it was all because of the summit!”

Laura Oladokon, Sweet Boutique St. Albert, Alberta, Canada

Take time away from your business to get re-energized, refreshed, and refocused. You’ll hear from some of the best minds in the retail industry, including Bob & Susan, and special guest experts. You’ll leave with a clear action plan.

Meet and network with amazing retail store owners from all over the place, from all kinds of industries. So many people have met their retail BFF at the Summit! These relationships have changed lives and improved businesses.

Get great information to improve EVERY area of your business – from finance to social media, staff training to store ops – and more! You’ll get both high-level concepts and proven tactical techniques to help you succeed.

The Summit is designed to help your sales and profits grow, but you will also grow personally. Whether it’s adding a brilliant new idea to your retail toolkit or busting apart an old belief that’s holding you back. Leave with your heart and mind stretched!

Who Attends The Retail Success Summit?

The Retail Success Summit is renowned as the industry’s most trusted and comprehensive educational event, encompassing all topics essential for running your retail store. And this year, we’re celebrating our 17th anniversary!

Join a diverse community of retailers, from single stores to multi-store chains, where every size is celebrated—whether you’re a team of one or 100!
Connect with a spectrum of businesses, from brand-new startups to seasoned, multi-generational retailers who have stood the test of time.
Immerse yourself in a melting pot of industries, from boutiques to bike shops, antiques to automotive, and beyond—there’s something for everyone.
With over 40 industries represented, you’re guaranteed to find like-minded retail professionals in your niche, ready to network and collaborate.

Get Tickets Now!

“So happy to be here! Even after 30 years in retail I’m learning things I never knew!”

Heidi Hardman

Polka Dots at Winter Garden, Oakland, FL

“I had my bi-monthly ‘all staff meeting’ yesterday. I came home from the Summit with so much information and a long Action List. Now I can check off all items from my list, and I feel like I’m on top of my business again! Thanks Susan, Bob, WhizBang! team, and all the great presenters!”

Sherree Rothstein

The Clothes Gallery, Crystal Lake, IL

“I attended my first Retail Success Summit in 2019, traveling all the way from the UK (England) – it’s the best investment I could have ever made in my business! Not only did I pick up lots of great advice and ideas that have paid back my expenses many times over, I have also made some great, great friends!”

Mark Turnbull, Turnbull’s Northumbrian Food, Alnwick, UK

At The Retail Success Summit You’ll Get…

Ideas & Inspirations… that will push you to become better, bigger, bolder, and have a greater INDIE influence,
Skills… so you can confidently, competently, and profitably run your business, lead your team, and connect with your customers,
Strategies… that will inspire you to grow your indie influence,
Insights… into both the exciting new opportunities and potential dangers that lie ahead,

Tools… to strengthen your retail fundamentals, grow your business, lower stress, and free up your time,
Stronger Relationships… within the wider Independent Retail community and your own industry,
Refreshed Energy… to lean into the future and take massive action to build the business of your dreams,
Confidence… in your knowledge, decision-making powers, direction, and insight.

A Clear, Achievable Plan

It doesn’t matter if you’re a brand-new retailer or have owned your store for 25 years, the more knowledge you have about what to do and how to do it, the better your results are likely to be.

BUT, knowledge alone isn’t enough…

While we hope you’re engaged, informed, and educated by every single moment of the Retail Success Summit, education without ACTION is merely entertainment. And we are not in the entertainment business.

We want to make a huge positive impact, so what we really want is for you to go back home, act on the ideas presented, transform your business, and get more satisfaction from your life.

That’s why there’s one very special feature built into the Retail Success Summit we know will make an amazing difference in your business.

Unlike most seminars where you come home with a bunch of notes that you stuff in a drawer somewhere, you’re going to leave the Summit with a personalized one-page action plan you can put to work immediately to grow your business.

It’s an exact blueprint of where you want to go and how you’re going to get there… a step-by-step plan for your path to success.

Get Tickets Now!

Inspiring Speakers

At the Retail Success Summit you’ll learn from the most knowledgeable speakers around – speakers who aren’t just ‘masters of theory,’ but ones who have hands-on experience and can highlight both the opportunities and the pitfalls that you will face.

Indie Retail Experts, Bob & Susan Negen

Of course, you’ll get LOTS of mainstage with your conference hosts, Bob and Susan Negen. Their presentations are filled with inspiring, practical content that has the power to transform your retail business.

Bob and Susan have “been there, done that,” with a combined 40 years of on-the-floor retail experience. What they teach isn’t academic mumbo jumbo or high-brow theory, but proven, money-making ideas that WORK for indie retailers. If you haven’t yet heard Bob and Susan speak or met them in person, be prepared for an amazing treat.

What Past Attendees Have to Say About the
Retail Success Summit…

The Summit Experience

Are you wondering just exactly what happens during your days at the Retail Success Summit? Here’s a run-down of just some of the fun stuff you’ll experience…

Custom Goodie Bag – Filled with fun and indispensable swag, every attendee will get the things necessary to make your Summit easy and effective. And the bag itself is pretty useful… even after the event is over!
2 Days of World-Class Retail Education – From 8:30 in the morning to 5 at night, you’ll be immersed in best-in-class training for independent retailers. Sure, we’ll give you some breaks so your brain doesn’t melt, but come ready to be inspired!
Amazing Breakouts – You’ll have the opportunity to choose amazing breakout presentations by one of our expert speakers. Note: there are more breakouts than a single person can attend… it’s a great reason to bring one of your teammates with you.
Easy, Effortless Networking – We cannot begin to tell you how much value, energy, inspiration, motivation, and excitement you’ll experience networking face-to-face with other INDIE store owners. Meet new retail friends (maybe even a BFF!), build connections, gather new ideas, and have FUN.

Enlightening Sponsor Conversations – Each one of the Summit Sponsors has incredible money-making, cost-cutting, business-enhancing products and services to tell you about. Trust me, we would NOT invite them if their stuff wasn’t absolutely top notch and a great fit for independent retailers. We vet every single one.
Action Planning – During each session and throughout the day you’ll be building an actual PLAN that you can take back to your store and put into ACTION. Notes and ideas are great – a workable PLAN is far better. This has been one of the most powerful parts of the Summit for the last 17 years.
BONUS: Recordings Of All Available Presentations – All attendees will get recordings of available sessions at no additional cost.

Get Tickets Now!

“We saved over $30,000 a year just on one part of our business after attending the Summit. It motivates you, makes you stop and think, and opens your eyes to so many things you can make better in your business.“

Nancy Guinn, Dog Krazy – Richmond, VA

Invest In Yourself & SAVE

Your Retail Success Summit ticket includes 2 full days of business-building, money-making, retail-specific information, nationally-recognized guest speakers, amazing networking opportunities, and your take-home action plan.

Honestly, you’d have to sleep through the entire event not to pick up enough great ideas to pay the registration fee 100x, 200x, or even 500x over. A $50,000 ROI on this event should be a slam-dunk for any retailer who has half a brain (you do) and is willing to use the ideas you’ll learn (you will).

OR call 800-842-1660 to register by phone. The WhizBang! Team would love to talk to you if you have any questions.

Get Your Tickets Today

$497/first person

Two days of world class education for independent retailers.
Bring additional guests for only $297!

Your 100% Better-Than-Money-Back Guarantee!

If at the end of the first day of the Retail Success Summit, you do not feel you are getting ideas, strategies, tools, and techniques that (put into action) would generate at least $100,000 in revenue for your store, simply turn your notebook in to our team, have a phone call with Bob, and you’ll get a 100% refund of your registration fees… PLUS $1,000. Why? Because, quite simply, the value is there. No other event gives a guarantee like this, but then again, no other event is quite like the Retail Success Summit!

Register above OR call 800.842.1660 to register by phone. The WhizBang! Team would love to talk to you if you have any questions.

Are you ready to join the thousands of past Summit Alumni and…

Right now, you’re facing a moment of truth. Now is the time to decide.

Are you going to choose to be a BRILLIANT retailer who is an inspiration and source of pride and joy to your community – or are you going to let this opportunity slip away?
Are you going to choose to embrace the opportunities the new reality is handing you or are you going to play small and secretly hope that things go back to the way they were?

The truth is… ‘HOPE’ is not a good business strategy.

Retail Success Summit is for action-takers and innovators in retail… people who want to take control of their independent retail business, and multiply their storefronts, profitability, and customer-base, without exhausting their energy, personal life, and support structures.

It’s for those who are ready to invest in themselves, learn new skills, and prepare for the opportunities that are coming next. Get ready to increase your INDIE INFLUENCE!

Get Tickets Now!

“I want to thank Susan and Bob for an absolutely amazing event filled with invaluable information as well as inspiration! I am now motivated to take my customer service, social media marketing, and staff training to a new level!”

Nancy Bourdreau

La Creme - Waterloo, ON

“I have been in the music retail business all my life and our business is ranked in the top 1% of our industry, so we are pretty good at what we do. After my first time attending the Retail Success Summit, I came home with pages and pages of things to improve my business. For the very affordable price that they charge for this, I could not recommend it highly enough! So do your business a favor and come to the next Retail Success Summit.“

Donovan Bankhead

Springfield Music, Springfield, MO

“Thanks for an amazing time. In the first leg of my trip, I wrote out my Vision Statement and planned out my attack for my top 3 action items. I’m pumped. Can’t wait to get back and share with my team!“

Relon Graham

The Crystal Barn, Visalia, CA

“I attended the Summit and I hated to see each day end. It was incredible! I am now using the Retail Mastery System and Retail Sales Academy for my business. Thanks to Bob and Susan, their partners, and the entire team for an amazing experience!“

Darin Sehnert

Chef Darin's Kitchen Table, Savannah, GA

“Thank you for the great time and all the knowledge. My family business is stronger because of you!“

Rebecca Martino

Stately Pet Supply - Clarks Summit, PA

“I’ve learned so many things that I did not know existed in the retail/business world… investing in yourself to learn will push you so far in life and success.“

Callie Shackelford

Fluffy Mutt - Port Lavaca, TX