How Shoppers Think: Essential Insights Into The Mind Of Your Customers
Paul Erickson, Management One
Studies have shown that 95% of shopping decisions happen in our subconscious. Join Paul in unearthing your customers’ subconscious behaviors and biases to improve sales and profits in your store. You’ll learn:
- How psychological pricing methods can increase gross margins.
- How top retailers use effective in-store messaging to influence customer spending.
- How to run effective price promotions and why price points are more effective than a percentage off.
Paul Erickson presently serves as Director of Retail Education with Management One Inc. Widely recognized for his talents as a retail educator, Paul has conducted seminars and workshops at retail trade shows and has been featured in Fortune Magazine, Women’s Wear Daily, MR Magazine, and on the CBS Evening News. Based out of Minneapolis, Minnesota, he has served retail clients throughout the United States and around the world.
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