Strategic Storytelling: The New Shopify Growth Formula That Works

Scott Cunningham, Merchant Mastery & Social Lite

Discover the proven growth strategies used by 7- and 8-figure Shopify brands to thrive in today’s hyper-competitive e-commerce landscape. In this actionable session, Scott Cunningham will walk you through his foundational framework that has generated over $150M in revenue for Shopify stores in the last year alone. You’ll learn:

• How to create compelling offers that convert, no matter what stage you’re at in your Shopify journey,
• How to layer in compounding promotions throughout the year for momentum that lasts,
• The art of long-form storytelling ads that do more than sell—by building brand equity, attracting loyal customers, and differentiating your brand in a crowded market.

Scott Cunningham is an award-winning e-commerce sales expert, entrepreneur, and speaker who has helped thousands of Shopify stores master their sales positioning with his Offer Harmonics framework.

Scott’s agency, Social Lite, was honored with the Agency of the Year Award from DigitalMarketer.com in 2022 and is acknowledged as one of only a few Klaviyo Platinum Partners worldwide. Merchant Mastery is the leading mentorship program in sales and marketing for Shopify stores. As certified Shopify Experts, our team has helped over 1,000 independent store owners compete and scale in the online marketplace. Merchant Mastery was recognized as the best-selling e-commerce system on Thinkific in 2022.